How many times have you heard that before? What's wrong with a used car salesman? He is trying to sell you a car to make $100 commission and he will do whatever it takes to accomplish that mission. So, what's wrong with that? well, despite the fact that it is an honest way of making a living, statistics show that the used car buying experience can be very upsetting for 7 out of 10 customers. Why? Let’s see, what did the used car salesman say that turned you off? Did he overstate the features of the used car? Did he use tactics that were not appealing to you? Did you feel pressured to buy? Or did you not feel comfortable with his sugar coated promises?
Now you get the picture, here are the fatal mistakes of the sales professional:
1. Overstating the features of the product
2. Tactical selling that could backfire
3. Using pressure selling techniques
4. Over promising
Remember, you are selling to people, and they can only buy from the person they trust. Never commit the grave mistake of focusing on your mission instead of your customer's goal of buying.
No comments:
Post a Comment