Is it true that the soldier is as good as his weapon? Or the salesman is as good as his product? Well, believe it or not, no answer is wrong. Do you remember hearing a knock on your front door and when you answered, a poor young man was standing there selling a product you do not need? How did you feel and what did you do? 6 out of 10 people say that they bought the product despite no need for it. It was that poor young man's selling skills that accomplished the sale.
On the other hand, when shopping for a car, how often do people buy from the first salesman that approaches them? No doubt they needed the product but, 4 out 7 were turned off by the salesman's approach.
Sure we buy on the Internet more than we ever did but, people will continue to buy from people at their door steps, in the stores and with flayer's left by a person at their front door.
It is not the persistence alone that sells, in fact, some shape of persistence can leave a negative impact on buyers, it is the personality, complemented by a good product and presented in a very persuasive way, which assures a clean sale and a possible referral in the future.
Your talent as a sales professional lies in your personality, your presentation of your product and finally, your knowledge of the product.
Always remember, People Buy From People.
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